Promotional offers that reduce the standard monthly subscription fee offered by the streaming entertainment provider are generally unavailable to individuals who already have active accounts. These incentives are typically targeted towards attracting new subscribers. An example of this type of offer would be a lower-priced plan for a limited duration.
The prevalence of such incentives is linked to customer acquisition strategies. They enable companies to expand their user base. Historically, these offers were common during periods of rapid growth for the streaming industry. Their existence provides a competitive advantage for the offering company.